Apple Marcom
Internal Tools & Systems
Role
UX Designer
April 2020 - Present
Summary
A vast majority of this work is internal and confidential. If you would like to hear sharable specifics about my work, please Contact Me.
As one of two UX Designers on the team, I provide end-to-end design for Planet, a suite of tools that empower Apple Marcom teams around the world through every step of the marketing process. I work with a small team of designers, developers, and project managers to deliver design solutions that are professional, accessible, intuitive, and, most importantly, secure, allowing internal employees and third party vendors to accomplish more in less time.
Key initiatives
Planet Design System
Planet Design System (PDS) provides components, patterns, and guidelines to create consistent, accessible experiences for the entire Planet suite.
PDS establishes a shared design foundation that empowers teams to build faster while maintaining quality and coherence for Planet users.
I co-lead the design of PDS (also known as Typography), a custom design system grounded in Apples Human Interface Guidelines, Apple Marcom Standards, and Bricks design system.
Collaborating closely with designers, project managers, and developers, I continue to drive the rollout of the design system across legacy Planet applications.
tools and ai-assisted prototyping
The proliferation of AI tools in the workplace is incredible to see! As a designer who values craft and process, I approach these tools with cautious optimism and look for thoughtful ways to incorporate them into my arsenal of tools.
With the Planet team, I manage end-to-end design from research through validation and developer hand-off on numerous complex, interrelated projects. By leveraging Sketch, Figma, and Claude, as well as AI-assisted prototyping tools, I am able to synthesize user feedback and action on it via accurate, on-system prototypes. This has helped to reduce drift between design intent and implementation.